Developer Tool Business Models

By Alex Mackenzie at

A perennial document attempting to capture the history of developer tool business models. PRs welcome!

  • Docker: Docker Desktop is free for small businesses (fewer than 250 employees AND less than $10 million in annual revenue), personal use, education, and non-commercial open source projects. Otherwise, it requires a paid subscription for professional use. Paid subscriptions are also required for government entities.

  • Sourcegraph: Offers a free hobby plan. Enterprise starter is $5k/year, Enterprise is $50k/year.

  • Feathery: $0 free plan: 250 monthly submissions, max 5 forms. $50 basic plan: 2,500 monthly submissions, max 10 live forms. Pro: $400, 25,000-100,000 ($50 per 5,000). Enterprise (contact sales).